Business strategy
Non-Technical Founders
AI
Written by
Adam Lyth
Date
2 days ago
Read time
4 minutes
AI is everywhere. In your LinkedIn feed. In the tools your team uses. In the questions your board keeps asking: “Should we be doing something with AI?”
If you’re a non-technical founder running a growing SME, you’ve probably felt the pressure but also the hesitation. You don’t want to waste money chasing hype. And frankly, you’re already juggling enough. Especially for founders running lean teams, AI can feel like something built for someone else: bigger businesses, tech companies, people with time.
But if you’ve started hearing things like:
“Surely we could automate this…”
“I’m doing this manually every week.”
“Didn’t we already have a system for that?”
Then your business is already telling you it’s time to act.
Here’s the truth: you don’t need to understand AI to use it. You just need to recognise when your business is ready for it and know where to start.
It starts innocently enough. You’re small. Your teams lean. So doing things manually “for now” makes sense.
But then “for now” becomes the norm. And before you know it, your team’s spending hours every week copying, pasting, chasing, or formatting, instead of focusing on growth, customers, or work they’re actually best at.
We’ve seen it first hand. One organisation we supported was overwhelmed by receiving over 100 sensitive user submissions a day, each needing to be anonymised and reviewed before being published.
The process was entirely manual. It worked, but it was eating up valuable time and slowing down their wider mission.
We helped them introduce a secure, AI-driven system that:
Automatically removed personal details (names, dates, and locations)
Flagged submissions that needed human oversight
Standardised formatting and tagging for easier publishing
Over 50,000 submissions later, they’d saved 12,500 hours of manual review time, time that went back into continuing their mission.
What to ask yourself:
Where is your team doing work that feels important but unscalable?
Where are your best people tied up with tasks that shouldn’t need them?
AI can take on the repetitive, low-value tasks that eat up your team’s time, so your people can focus on the things only they can do: solving problems, moving faster, and delivering better outcomes.
Most businesses are sitting on a goldmine of underutilised data:
Support tickets and chat transcripts
Sales call notes
Product reviews
Employee survey comments
But if you don’t have time to make sense of it, that information just sits there, unread, unstructured, and unused.
That’s where AI can help. It doesn’t replace good judgement. But it can summarise, tag, cluster, and highlight patterns in minutes, giving you a clearer view of what’s really going on.
What to ask yourself:
Are we collecting feedback that no one’s reading?
Are we making decisions based on a few gut feelings, instead of everything we’ve heard?
Are we sitting on useful information simply because we’re too busy to sort through it?
If the answer’s yes, it might be time to let AI do the heavy lifting and help you finally make use of what’s already there.
What’s one of the clearest signs your business is ready for AI?
Things are only working because someone’s stepping in to fix what the process can’t.
It might be:
A spreadsheet that only one person knows how to use
A tool you’re paying for but no one trusts
A process that only works because someone remembers to chase it, every single week
We saw this once in an organisation we supported. Their frontline workforce primarily spoke Spanish. Their management team spoke English. Whenever issues were reported, someone had to manually translate and relay the information, costing time, accuracy, and trust.
We built a real-time AI translation layer that:
Translated written reports instantly
Allowed two-way chat with automatic language detection and delivery
Logged and stored conversations for compliance
The result? Faster issue resolution, fewer misunderstandings, and one less dependency on a single translator.
What to ask yourself:
Where are things “working” only because someone is patching the gaps?
If that person left tomorrow, what would fall apart?
For years, many SMEs have stayed competitive thanks to trusted relationships, great service, or a strong product. But that edge is shrinking.
You might not see a direct competitor using AI, yet. But someone newer, leaner, or faster might already be testing ways to make their product smoother, quicker, or more helpful.
We’re seeing it happen:
Letting customers upload a photo instead of filling out a form
Making answers instantly searchable instead of buried in PDFs
Translating a message in real time instead of waiting on a person
These are things that customers will notice because they feel better. And in the customer’s mind, better wins.
What to ask yourself:
Are you relying on brand, relationships, or experience to stay competitive?
Would a smoother, faster experience tempt your customers to switch?
You don’t need to be “an AI company.” You don’t need to know how the tech works. You just need to recognise where time is slipping, where people are overcompensating, and where a small shift could unlock momentum.
LaunchPad is our proven 4-step process that takes your idea from concept to working product in just 3 months.
You don’t need to speak tech. You don’t even need the features mapped out.
You bring the idea, we’ll shape it, design it, build it, and launch it together:
All-inclusive fixed pricing from £25k
Clickable prototype before any code is written
A real, scalable product, ready for users
Money-back guarantee after Discovery if it’s not a fit
Want to turn an idea into a working product quickly, clearly and without the usual complexity? Book an intro call.
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