UX, product design and branding
A London UX and product design agency. Design that survives contact with real users, and a brand that still looks like you in three years.
Design people can actually use
Good design isn’t decoration. It’s the difference between someone finishing what they came to do and giving up halfway. We work out what your users are trying to do, then get out of their way.
Our services include
Branding
A brand is how you’re remembered when you’re not in the room.
Your brand is more than a logo. It’s the words you use, the way you answer an email, and what people say about you when you’re not there. We’ll help you work out what that should be, then build the parts you can actually use: type, colour, icons, tone of voice, and the rules for applying them. Starting fresh or tidying up something that drifted, the job is the same — make it unmistakably yours.
Digital product design
First impressions matter. Second ones matter more.
We design apps and platforms people understand without a manual. That starts with how the thing is structured, not what colour the buttons are. Then it keeps going after launch — we watch what people actually do, find the screens they get stuck on, and fix them. A product that was right at launch and never touched again stops being right fairly quickly.
User testing
Find out you’re wrong early, while it’s still cheap.
The expensive version of this is building a feature for six months and discovering nobody wanted it. We put something in front of real users early — a prototype, a half-built screen, whatever exists — and watch where they hesitate. You get answers in weeks rather than after launch, and a shorter list of things worth building. We’ll tell you when the honest finding is that the idea needs rethinking.
What’s included
UX design, product design and brand, in one team
Everything it takes to make a product people understand, and a brand that holds together wherever it appears.
Research
User and stakeholder interviews
A review of competitors and the market
Journeys mapped before any screens
Product design
Wireframes and interface design
Clickable prototypes tested with users
A design system developers can build from
Brand
Positioning from a competitor analysis
Logo, type, colour and icons
Tone of voice and the rules for using it
Featured work
Electragram
Electragram runs the guest side of events from Cannes to Paris Fashion Week. We designed one guest record with their PA, driver and family linked to it, and invitations that work from a message the guest has already opened. Guests never download anything, and hosts see who’s coming with whom at a glance.
Read the case studyEvents a month
30
Run on the platform for Electragram’s customers
Took it over
Nov 2025
From the previous supplier, and we’ve run it since
You’ve created something that’s simplified a complicated matter, and helped us understand it. You have got to the core of the brand.
Jemma Kidd
Founder
Photo51
Ways to work with us
Three ways in, each priced before any work starts.
New products
LaunchPad
Design, build and launch at a fixed price, from £25k to £100k. If the plan isn’t right after Discovery, you get your money back.
See pricingExisting products
Free architectural review
Already built, or built by someone else? We’ll review the code and architecture and tell you, in plain English, what needs doing first.
Talk to usAfter launch
TotalCare
Hosting, app store accounts, third-party services and support for a fixed monthly price, so you can get on with growing.
Read more
Some of our UX and product design work
Photo51
Your DNA, read once and protected for life.
Product development
Infrastructure + security
AI + data
Ultra Goldfield Logistics
Parcels that travel with drivers already on the road.
Design + branding
Product development
Everyone's Invited
Every story shared safely, with nothing that points back.
AI + data
Product development
Design + branding
Infrastructure + security
UX and product design questions
What does a UX design agency do?
It works out how people will use your product and designs it so they can: research, user journeys, wireframes, interface design and testing with real users. We’re a London UX and product design agency that also builds what it designs, so nothing gets lost in the handover.
How much does design cost?
It depends on the scope. Design is part of every LaunchPad package, from £25k at a fixed price. Standalone design and branding work is quoted at a fixed price once we understand what’s needed. See our pricing.
Do you only design, or build as well?
Both. Many clients use us for design and build together, so what they approve is what gets built. We also design for teams that build in-house, and hand over everything they need.
Can you work with our existing brand?
Yes. We can work inside your guidelines, tidy up a brand that has drifted or start from scratch. We’ll tell you which the product actually needs.
How do you test with users?
We put a prototype in front of people like your users and watch them try real tasks. A handful of sessions usually shows the biggest problems. You get the findings and the fixes, not just the recordings.
Do you work with design agencies?
Yes. Agencies bring us in to design and build the digital product behind their creative work. Here’s how we work with design agencies.
Got a product people need to understand?
Show us what you have, even if it’s a sketch. We’ll tell you what to test first.
Our newsletter
Occasional emails about what we’re building and what we’ve learned the hard way
You may unsubscribe from these communications at any time. For information please review our privacy policy.