Ultra Goldfield Logistics

Parcels that travel with drivers already on the road.

Ultra Goldfield Logistics matches parcels to drivers already heading the right way. We tested the idea and designed the brand, then built the platform in four weekly build sprints.

Design + branding

Product development

Products, built together

A driver app, a customer portal and an admin panel, launched as one platform

Weekly build sprints

From the finished designs to a working platform

Proof of delivery

Photo

Every parcel ends with a photo at the door, sent straight to the sender

At a glance

Client: Ultra Goldfield Logistics
Sector: Last-mile delivery
Platforms: iOS and Android driver app, web customer portal and admin panel
What we did: Market research, brand identity, product design, development and hosting

Why it mattered

The last mile is the most expensive part of delivery.

Getting a parcel the final miles to the door costs more than any other stage. Meanwhile, drivers are already making those journeys with space to spare.

The ideaUse the trips already happeningA parcel rides with a driver already heading that way, instead of a van making a special trip.

For driversEarn on the wayJobs on the route they’re already driving, each with its reward and how far off the route it sits.

For sendersBook in a few stepsPick-up, drop-off and size give a price up front. Pay online, then follow the parcel to the door.

For drivers

Tell it where you’re going. See the jobs on your way.

Before setting off, a driver enters where they’re starting and where they’re heading. Jobs on that route appear, each with its reward, its parcels and how far off the route it sits.

Image of three different views of the app

For senders

Send a parcel in a few steps.

Senders book on the website. Pick-up, drop-off and parcel size give a price up front. They pay by card, and the shipment lands in their dashboard.

Where’s it going?

UGLLHomepageSend a parcel

Send a parcel

Pick-upE17 4QS

Drop-offEN2 6LN

Illustrative postcodes and price.

Tracking

Follow every parcel to the door.

In-progress, upcoming and completed shipments each have their own tab. Senders see their parcel booked, collected, on its way and delivered.

Proof of delivery

A photo at the door, and the sender knows.

At drop-off, the driver photographs the parcel and uploads it from the app. The sender gets an email the moment it’s delivered.

At the door, take a photo

Proof of deliveryJob #1023 · £23.20

Illustrative job and doorstep.

Admin panel

Every driver checked before their first job.

New drivers sign up in the app, then an admin checks them before they can take a job. The admin panel shows the whole platform at a glance.

A new driver signs up

UGLLDriversShipments

DriversVerified drivers128

Sam OkoroWalthamstowPending
Leah MorganEnfieldVerified
Tom ReidEdmontonVerified

Sam’s application

Driving licence
Photo ID
Vehicle details

Illustrative drivers and numbers.

Built in

Ready for launch, and ready to learn.

Researched firstTen platforms compared and logistics firms interviewed before design began.

A brand to launch withLogo, icon, type and palette, designed alongside the product.

Payments built inSenders pay securely by card at the moment they book.

Ready to learnEvery job records the data needed to plan better routes later.

What we built

From an idea to a working platform.

We started with the market, not the code. Research shaped the brand, and the brand and research shaped the build.

Sept 2023ResearchTen competitors mapped, logistics firms interviewed, and a product and technical plan agreed.
July 2024Brand and designLogo, icon, type and palette, then a design sprint on the driver, sender and admin journeys.
Aug to Sept 2024BuildThe driver app, customer portal and admin panel, built in four weekly sprints.