Ultra Goldfield Logistics Limited (UGLL) is an emerging player in the logistics industry who identified a potential gap in the last-mile delivery space. As last-mile deliveries become increasingly critical in e-commerce and local logistics, UGLL saw an opportunity to streamline and optimise this process for both customers and drivers. Their mission is to provide a more efficient, user-friendly solution for parcel deliveries, catering to both individuals looking to ship items and drivers who are already on the road.

After validating the product's potential and refining its market positioning through a competitor analysis and review, we collaborated with UGLL to build a strong brand identity, including logo design and establishing a cohesive brand presence. From there, we designed and developed two primary interfaces: a customer portal for users to request deliveries and a driver app for route management and package acceptance. To optimise routes, we implemented spatial and geospatial proximity filtering algorithms to display the most relevant packages to drivers. We also built data collection capabilities straight into the system, for future machine learning enhancements to further improve route efficiency.