AI consultancy for UK businesses. Most AI projects stall because the data underneath them isn’t ready, so we start there, then build the thing that uses it.

Where AI actually helps
We’ll tell you when AI isn’t the answer. When it is, you need data that’s clean, joined up and legal to use — so that’s where we start. The clever part comes second.

Start with the problem, not the model.
Some problems are solved by a pre-trained model you can configure in a week. Others need one trained on your own data, to spot a pattern across years of records nobody has time to read. We’ll work out which you’re looking at, and say so if the honest answer is neither. Pristine Condition is the version that worked: movement data read by a model, to help stop people hurting their backs at work.

The unglamorous part that decides whether the rest works.
Your data is probably spread across systems that don’t talk to each other, in formats nobody chose on purpose. We build the pipelines that collect it, tidy it and put it somewhere you can actually ask questions of. We’re a Databricks partner and work across AWS and Google Cloud, so this is well-trodden ground rather than a science project.
What’s included
We take AI from an idea to something in your team’s working day, and check it’s worth it at every step.
A look at where the time goes
A shortlist of tasks AI could take on
An honest call when AI isn’t the answer
A map of where your data lives
Pipelines that collect and tidy it
A check on what you’re allowed to use
A working version on your real data
Human review where mistakes matter
Accuracy and running costs measured




Featured work
Pristine Condition’s app detects posture in 3D through an ordinary phone camera, with the model running on the phone itself. It checks lifting technique in real time, anywhere, even with no connection. We built it on TensorFlow, with a reporting hub showing managers who needs more training.
Read the case studyUsage
9,000%
Growth, roughly, since the rebuild
Warehouse staff
150,000
Around that many use the platform worldwide

I can’t come up with enough superlatives, you guys always come to the table with ideas and solutions, we’ve been very fortunate to find you and be in business with you.
Darren Beer
Head of Marketing
Pristine Condition
Three ways in, each priced before any work starts.
New products
Design, build and launch at a fixed price, from £25k to £100k. If the plan isn’t right after Discovery, you get your money back.
See pricingExisting products
Already built, or built by someone else? We’ll review the code and architecture and tell you, in plain English, what needs doing first.
Talk to usAfter launch
Hosting, app store accounts, third-party services and support for a fixed monthly price, so you can get on with growing.
Read moreWe’re a Databricks partner and work across AWS and Google Cloud. We use existing models where they’re good enough and train our own when they’re not.
Databricks
AWS
Google Cloud
TensorFlow
Existing language models
Custom models
It works out where AI can genuinely save time or money, checks whether your data can support it, then helps you build it. We’re a UK AI consultancy that does all three, so the advice and the build come from the same team. To see where you stand, try our AI readiness scorecard.
Usually you start with an existing model, set up on your own data. A custom model is worth it only when existing ones can’t do the job, as with Pristine Condition’s movement analysis. Our guide on when to buy, configure or build goes further.
Often not yet, and that’s normal. We check where it lives, how complete it is and whether you’re allowed to use it, then build what’s needed to tidy it. That work usually decides whether the AI is any good. Read is your data ready for AI?
We design around it from the start: what the model sees, where it’s processed and how long it’s kept. We’ll help you prepare a data protection impact assessment where you need one. This is general information, not legal advice.
It depends on how much the model reads and writes. We estimate running costs before you commit and design to keep them predictable. Our guide to AI chatbot costs shows real prices in pounds.
It will sometimes, so we plan for it. Where a mistake would matter, a person reviews the output before it goes anywhere. We measure accuracy on your real data and keep checking it after launch.
Tell us where the time goes. We’ll tell you honestly whether AI can help, and what it would take.
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