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Read moreThe questions people ask us before they spend any money, answered properly, with the prices left in.
The newest answers, as they’re published.

Do I need a technical co-founder, or can I build without one?
Product development

AI for logistics in the UK: where it saves time and money, and what it costs to start
AI + data

WhatsApp AI agents for UK businesses: rules, costs and what to ask
AI + data

WhatsApp Business API for UK businesses: what it costs and how to get approved
AI + data

Slack and Teams bots for business: what they’re good for and what they cost
AI + data

Starting a health app in the UK: the NHS standards you need, in order
Product development
For founders who aren’t technical and don’t want to pretend to be.

How much does it cost to build an app in the UK?
Product development

Agency, freelancer, fractional CTO or AI app builder: who should build your app?
Product development

How to build an app without technical knowledge: a non-technical founder’s playbook
Product development

Who owns the code when an app developer builds it for you?
Product development

Agency not delivering? How to take over, rebuild and relaunch your app
Product development

How to validate an app idea before you spend money on code
Product development
For teams who want to know where AI saves real hours, and where it doesn’t.

AI for UK SMEs: agents for customers, augmentation for staff
AI + data

ChatGPT vs custom AI: when to buy, configure or build
AI + data

Is your data ready for AI? A plain guide to RAG, fine-tuning and data quality
AI + data

Using AI tools under UK GDPR: a checklist for smaller businesses
AI + data

AI customer support for UK small businesses: costs and a worked example
AI + data

How much does an AI chatbot cost to run? Claude prices in pounds
AI + data
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