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July 18, 2023

Why it's important for you (the client) to attend your Scrum meeting

Written By

Mark Byford




Read time

3 minute

3 reasons you can’t afford to miss your scrum meetings
In the world of agile project management there are a number of meetings (dubbed scrum ceremonies or events) that are at the core to our partnership with you, the client. Whilst all are even in their importance to the development lifecycle, some really only work with one key ingredient - you!
here are two key meetings that we ask all our clients to attend, whatever the weather:
  • Daily stand-up
  • Sprint reviews
The daily stand-up is a 15 minute sync with the team, where those delivering the project update you on their progress, their focus for the day, and share any blockers they have - these may be areas that the team needs your help in unblocking.
Sprint Reviews are 30 minutes to one hour meetings depending on the project, and are crucial to your viewing the latest developments and giving your feedback, thoughts, and asking questions which can help inform, prioritise and realign the ongoing work of the project.
1) Improved Communication
One of the primary reasons why you should attend scrum ceremonies is to improve communication. As we partner with you, we want to hear your feedback and learn with you to ensure that you get the best return on investment. Attending daily stand up and sprint reviews allows you to stay informed about the progress of the project, identify any potential issues, and provide feedback to the development team. This level of communication ensures that everyone is on the same page and that the project is moving forward in the right direction. It’s not unusual for the business’s priorities in a project to alter as it progresses, and by having an open line of communication, the development team are able to change tack accordingly to provide you with as much value as possible.
2) Increased Collaboration
Collaboration is a key component of agile development, and both the daily stand-up and review meetings provide an opportunity for the entire team to collaborate and work together.
The daily stand-up lets the team share updates and pick your brain to be better informed on the elements they’re working on that day. Meanwhile, the sprint review lets you bring in any additional stakeholders and testers to see progress and share feedback. In the review, there may be a realignment on the focus of the project - for example, there may be revised business priorities or a need to shift into a different area.
By attending both of these meetings, you directly become part of the team and can share valuable insights from within your business in order to make the most of our expertise. This level of collaboration ensures that everyone is working towards the same goal and that the project is being developed in the most efficient and effective way possible.
3) Better Results
Finally, you should attend daily stand-ups because it leads to better results. When you’re present at these meetings, you’re able to provide feedback directly and identify potential issues early on in the development process. This allows the development team to make adjustments and course correct as needed, which ultimately leads to a better end product. Additionally, when you are directly invested in the success of the project, sharing first hand feedback and experience, you’ll receive an even better finished product!


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