Can I customise what’s included?

You can shape almost everything about the product, within the tier you choose. Discovery sets the exact scope with you: the users, the features and the launch plan. What stays fixed is the tier’s price and launch window, so a much bigger product means a bigger tier, not a stretched one.

What you shape

The product itself is yours to decide.

• The features. What your users can do, and in what order they’ll meet it.
• The users. Who the product is for, and whether staff or admins need their own views.
• The design. Your brand, applied properly, or a new look if you don’t have one yet.
• The launch. Who hears about it, through which channel, and what you’ll measure.
• Where the accounts sit. Developer accounts and hosting can be in your name from the start, or with us during the build. They’re yours at launch either way.

You shape these through Discovery and Design. Every tier includes an interactive prototype to test before the build. That’s the cheapest point to change your mind, because moving a button in a design tool takes minutes and costs nobody a weekend.

What stays fixed

Three things don’t move once you’ve picked a tier:

Those limits are what keep a fixed price fixed. If scope grew without limit inside the same price, something else would give. It’s always testing and security, the parts you can’t see until they hurt. Our answer on how much a LaunchPad build costs shows what each tier’s number buys.

When the tier and your idea don’t match

Sometimes Discovery shows your must-haves don’t fit the tier you picked. When that happens, you have three real options:

1. Trim the first launch. Keep the one journey that proves the product works, and park the rest.
2. Move up a tier. If you genuinely need an app and a website on day one, that’s Growth.
3. Walk away. Discovery has a money-back promise, so a plan you don’t believe in costs you nothing.

We’ll tell you which we’d pick, and why. We won’t quietly squeeze a Growth-sized product into a Starter budget and hope you don’t notice.

Can I swap one inclusion for another?

Each tier has a list of inclusions, like social media templates or a pitch deck template. Some won’t matter to every founder.

If an inclusion is no use to you, tell us in Discovery. Whether it can be swapped for something else depends on the effort involved. A like-for-like swap is a conversation. Swapping a template for a whole extra integration isn’t like-for-like, however politely you ask.

What about changes once the build starts?

Customising before the build is easy. Changing things during it is a different question, with its own rules. Our answer on adding features mid-way covers how that works.

For what each tier includes as standard, see whether there’s a feature list for each package. For why we fix the price and how change control keeps it fixed, read fixed price vs time and materials.