What’s included in the price, and what isn’t?

Everything needed to get your product live is in the price. That’s all four steps, from Discovery to launch day, plus the accounts, hosting, licences and outside services the build relies on. What sits outside it is VAT, running the product after launch, and anything beyond the scope you agree.

This page is the inventory. The tier prices are in how much a LaunchPad build costs. For the costs that can surprise people with any supplier, see are there any hidden costs?.

Included in every tier

Every LaunchPad runs four steps: Discover, Design, Build, Launch. On Starter, the £25k tier, that includes:

• Discovery and a launch strategy. We agree the users, features and launch plan with you.
• A user experience map and wireframes. Wireframes are simple sketches of each screen, before any visual design.
• Custom interface design. Designed for your product, not a theme with your logo dropped in.
• An interactive prototype. You can click through it and test it before we build.
• The build itself. A launch-ready app or website on scalable, secure infrastructure.
• A CMS and analytics. A CMS lets your team edit content without a developer.
• Launch training and documentation. So your team knows how to run it.

Up to launch, the developer accounts, hosting and licences sit inside the price. You own the code and IP.

What the bigger tiers add

Single sign-on lets people log in with an account they already have, like Google or Microsoft. The pricing page lists every feature line by tier. Discovery then sets the exact scope within the tier you pick.

Not included

These sit outside a LaunchPad price. Some are someone else’s bill, and some are a separate decision.

• VAT. Prices exclude it, so add 20% to every invoice.
• Running the product after launch. Hosting, app store accounts, per-use services and support carry on once you’re live.
• Store commission. Apple and Google take a cut of digital sales made inside apps.
• Ideas beyond the agreed scope. New features mid-build go through our one-in, one-out rule, or we quote them separately.
• Other devices. Building for other devices, such as smartwatches or TVs, is scoped separately.
• A brand from scratch, below Scale. Scale includes a brand system. If you need a full brand from scratch on Starter or Growth, we quote it as extra work.
• The certification itself. Scale includes a certification gap analysis, and we get you ready for ISO 27001, SOC 2 Type II, HIPAA or GDPR. We don’t issue certificates, and the audit itself is done by an independent auditor and isn’t part of a LaunchPad price.

If you already have a logo and brand, that helps. We apply it rather than create one, which frees more of a fixed budget for the product.

After launch

A live product needs feeding. Hosting, store accounts, per-use services and someone keeping an eye on it all carry a monthly cost.

You can run that yourself, on your own accounts. TotalCare is the alternative: we keep it running for a fixed monthly price while you get on with selling. Our answer on ongoing maintenance and updates explains how that works.

Either way, the accounts, hosting and code are yours at launch. During the build they sit with us or with you, whichever you prefer.

Can I change what’s included?

Within a tier, yes. Discovery is where the scope gets shaped around your product, rather than ticked off a fixed checklist. Our answer on customising what’s included covers what can move.

For a wider look at what drives the cost of a build, and what it costs to run, see our guide to app development costs in the UK.