Can we launch earlier than 3 months?

Yes—if everything’s on track, we’re happy to support an early launch. We work in agile, testable increments, so your product will often reach a usable state well before the final handover.

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Early delivery is possible

While your tier includes a set delivery window (2, 3, or 4 months), that doesn't mean we hold back progress artificially. In fact:

Prototypes are often usable within the first few weeks of Build

Core features are delivered early, allowing you to demo or soft-launch internally

We aim to be ready for handover as soon as your product meets our crafted success

If you’ve validated the design and tested the product—and you're ready to go—we’ll help get it live.

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Mobile app approval may take time

The one factor outside our control is App Store and Play Store approval. While we submit your app promptly:

Apple reviews can take 2–7 days on average (sometimes longer for new accounts)

Google Play approvals are usually quicker (a few hours to 2 days)

We handle the entire submission process for you—including metadata, certificates, and app configuration—to minimise friction and delays.

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Can we shift to a phased launch?

Absolutely. Many clients choose to:

Launch early with core features

Collect real-world feedback

Plan an update post-launch with enhancements or additional functionality

This staged approach is especially helpful if you’re targeting a soft launch, demoing to investors, or onboarding early users.

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Summary

You don’t need to wait for the clock to run out. If your product is ready, we’ll support an early launch. We work fast, keep you informed, and handle store submissions so you can go live with confidence—on your timeline.