What will I actually have at launch?

At launch you have a live product, in accounts that are yours, with the code and IP owned by you. It comes with a CMS, user analytics, training and documentation. And you’ve checked it at three points along the way, before most of the budget was spent.

The inventory

LaunchPad builds a product you keep, not a throwaway MVP. On launch day you have:

• a live app or website, or both on Growth and Scale, in accounts that are yours
• the code and IP, owned by you
• a CMS so you can change content without a developer
• user analytics, so you can see what people actually do
• training and documentation, so your team can run it

The higher tiers add more around the product. Growth includes competitor analysis and a go-to-market strategy. Scale adds long-term product planning, a certification gap analysis, and a pitch deck template and press kit. The pricing page lists every tier in full, and how much a LaunchPad build costs sets the prices side by side.

Three points where you can check

You don’t have to wait until launch day to find out what you’re getting. There are three points where you see it before committing more.

Each phase is invoiced in advance, one at a time. You never pay for Build before you’ve seen the prototype.

Built to keep, not to throw away

A product you can grow from is worth more than one you’ll rebuild in a year. We build on common, well-supported technology, so your next engineer or team can pick it up.

AI speeds up the typing; people still do the thinking. The result is code a human understands and can explain to your next hire.

Everything can come to you. Your hosting is a whole AWS account that can move out to you. Your apps can transfer between developer accounts. Your GitHub repositories can transfer too. Do I own the code and IP covers the details.

What value has looked like on real projects

Value is what the product does for the business, not how many screens it has.

• The Home Help Company: 30 hours a month of payroll and invoicing taken off the CEO, while they took on 200 more clients.
• Envestors: one founder introduced through Envestors came with a stalled offshore build. Discovery took two weeks, and the first build stage was working in twelve days.
• Ymobile: Stripe payments wired into the billing system of the UK’s first data-led eSIM network, feeding its real-time analytics.

More examples are in can I see past work.

What nobody can promise

We can promise a well-built, launched product for a fixed price. We can’t promise the market wants it. Nobody can, and you should be wary of anyone who says otherwise.

That risk is best tested before you hire anyone, us included. Talk to people who have the problem. Ask some of them to pay or pre-order. If nobody will, you’ve lost weeks rather than a build budget.

Discovery then tests the solution and the plan with you. If the idea hasn’t been tested with customers at all, we’ll tell you. Sometimes a cheap prototype is a better next step than a LaunchPad.

Our guide to validating an app idea has the questions and tests we’d use.

The day after launch

Launch is when the learning starts, and the champagne is optional. Agree two or three numbers that show it’s working, like sign-ups and people coming back a week later.

You can run the product yourself, with your own team, or hand the day-to-day to TotalCare and get back to selling it. Do you offer ongoing maintenance covers the options.

If you want to know exactly what happens if Discovery doesn’t work out, see is there a refund policy.